RIYADH, SAUDI ARABIA -- Get ready to witness history in the making. Over three electrifying days, across two dynamic stages, more than 120 of the world’s most influential visionaries, change-makers, and industry pioneers will converge at the inaugural TOURISE Summit - the boldest global platform designed to unite governments, businesses, investors, and innovators under one roof to reshape the trillion-dollar tourism industry.

In a world grappling with fragmentation and uncertainty, TOURISE emerges as the ultimate catalyst for transformative collaboration and decisive action. This is not just a summit - it’s a movement. A year-round global platform where bold ideas become real-world solutions, and where the future of tourism is forged.

His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, said, “TOURISE is where the world’s most diverse and powerful voices unite - public and private sector leaders and innovators from across every industry touched by tourism’s economic force. This summit is a launchpad for groundbreaking ideas and bold solutions that will drive our industry forward. With an extraordinary lineup of speakers, we’re set to spark conversations that will inspire action and shape a more inclusive, resilient, and future-ready tourism ecosystem.”

TOURISE 2025 is your front-row seat to the future; a place where public and private sectors, technology, finance, culture, and sustainability collide to rewrite the rules of global tourism for the next half-century.