2025-03-11, Tue.

Top Stories       Business       Culture & Life       Science & Technology       World

Lecture

Notification

 

NEWS > Culture & Life


Tainan Mascot ¡°Hāng-á Niau¡± Debuts in Shinjuku, Tokyo

Date: 2024-10-09

TAINAN,TAIWAN -- With the Tainan 400 promotion campaign coming to an end, a commercial featuring Tainan’s adorable mascot “Hāng-á Niau” (Taiwanese for “Alley Cat”) was played on the lively streets of Shinjuku in Tokyo, Japan. From September 21st (Sat.) to 27th (Fri.), the cute mascot can be seen in the promotional video “Hāng-á Niau Invites You to Tainan” at YUNIKA VISION in front of Seibu-Shinjuku Station in Tokyo, one of the busiest station in Japan with a daily traffic of 770,000 passengers on average.

The mascot “Hāng-á Niau” takes after the legendary creature qilin, with a lightning pattern on its tail to symbolize good luck. The design is inspired by the rat-catching cats kept on trading ships during the Age of Discovery. The origin not only echoes the historical significance of Tainan 400, but also highlights the cultural inclusiveness of that time. In addition, the patterns on “Hāng-á Niau” also incorporate Tainan’s unique architectural characteristics and historical contexts.

Earlier from August 13th to 18th, the Cultural Affairs Bureau of Tainan City Government had the “Tainan 400” promo video broadcast in the center of Paris (France), Times Square in New York City (USA), and New Balance Gangnam in Seoul (South Korea). This time, the mascot “Hāng-á Niau” takes center stage in Japan and will surely attract more international tourists to Tainan and experience its profound culture.



 to the Top List of News

teamLab Planets (Tokyo, Toyosu) Achieves Approximately 130% Year-on-Year Increase in Ticket Sales Following Major Expansion
Inaugural SFA International Sporting Events concludes, with more than 35,000 SFA Expo visitors and over 40,000 Riyadh Marathon participants
Bacardi Announces a New Era for MARTINI¢ç
Ayoung Kim Selected as the 2025 LG Guggenheim Award Recipient
Klook Closes $100 Million Investment to Fuel Next Decade of Travel Experiences Growth
Brandnew Clinic Celebrates 15th Anniversary with Exclusive Promotions and Events
AMF Company Launched to Become a Global Cultural Content Platform Beyond Asia

 

ONLYONE TRAVEL, a Pioneer in Unique Custom-Made Journeys, Raises 100 M...
Rap Icon Nelly Joins the Kinexions 2025 Lineup
teamLab Planets TOKYO Reveals Entirety of the Newly Expanded Area
Travel and tourism builds diversified and resilient economies
Custodian of Two Holy Mosques Approves Saudi Riyal Symbol
Italian Tennis Star Jasmine Paolini Joins Amazfit as Latest Athlete Am...
Five-Time Olympic Medalist Gabby Thomas Joins Amazfit as Athlete Ambas...

 

 

60, Gamasanro 27gil, Guro-gu, Seoul, Korea, e-mail: news@newsji.com

Copyright, NEWSJI NETWORK.

.