NEW YORK -- The Empire State Building (ESB) announced today that it was named the #1 Attraction in the World in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do, and #1 Attraction in the U.S. for the third consecutive year.

The Empire State Building Observatory has more than 60,000 5-star reviews. Guests say they are wowed by the authenticity of the “World’s Most Famous Building,” its interactive exhibits, and incredible views. Reviewers deem a visit to be a “once-in-a-lifetime” experience and one of the best things to do in New York City.

“The Empire State Building Observatory is the most authentic New York City attraction, and this incredible global recognition is further proof that our decision to require reservations and avoid crowds at our reimagined Observatory Experience has been a huge success,” said Anthony E. Malkin, chairman and CEO of Empire State Realty Trust. “The only problem is that I promised to take a pie in the face if we won #1 a third time, so now I have to choose my flavor!”

The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitors entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor Observatory with unmatched views. ESB continually generates global attention and engages with broad audiences to nurture strong affinity with fans through viral social content and major activations with partners like HBO’s “House of the Dragon,” Mercedes-AMG Petronas F1 x WhatsApp, Outward Bound, and “Star Wars.”

“After two years topping the US list, it is exciting to see the Empire State Building claim the number one spot on the world stage,” said Kristen Dalton, president, Tripadvisor. “Winners of Tripadvisor’s coveted Best of the Best awards are among the top 1% of listings on our site and are chosen based on reviews from engaged travelers, which make this win an incredible achievement.”

To celebrate the honor, the Empire State Building’s world-famous tower lights will shine in Tripadvisor Green on June 25.