The resource development, trade, and futures brand Ausfrom has been given the Chinese name 奥斯福 (Ào sī fú).
奥斯 (Ào sī) is the transliteration of “Aus” and conveys the image of “depth,” symbolizing the development of underground or undersea resources.
福 (fú) means “happiness” or “blessing,” expressing the company’s philosophy of delivering value and benefits to customers.
Thus, 奥斯福 (Ào sī fú) embodies the spirit of “developing deep resources to enhance customer happiness.”

The brand name of the welfare management, lifestyle convenience, and safety management platform “Welfrom” has been set as 卫福 (Wei Fu) in Chinese. 
“卫 (Wei)” means “to protect,” symbolizing the company’s commitment to safeguarding customers’ safety and health. “福 (Fu)” means “happiness, blessing,” representing the value of enhancing customers’ quality of life. 
Therefore, 卫福 expresses the corporate philosophy of “protecting customers while adding happiness.”

资源开发、贸易及期货交易品牌 Ausfrom 的中文名称确定为 奥斯福。
奥斯是 “Aus” 的音译，寓意“深处”，象征开发地下或海底资源。
福意为“幸福、福祉”，体现为客户提供价值与利益的企业理念。
因此，奥斯福表达了“开发深层资源以提升客户幸福”的企业精神

福利管理、生活便利、安全管理平台品牌“Welfrom”的中文名称定为“卫福”。 
“卫”意为“保护”，体现了守护客户安全与健康的意义。 
“福”意为“幸福、福祉”，象征着提升客户生活质量的价值。 
因此，“卫福”表达了“保护客户并增添幸福”的企业理念。