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ONEWAYLAB Expands Global Presence with Cutting-Edge Beauty Tech at Beautyworld Middle East 2025

Date: 2025-12-11


ONEWAYLAB team member demonstrating the company’s flagship device to visitors at the Beautyworld Middle East 2025 booth

SEOUL -- ONEWAYLAB Co., Ltd. announced its participation in Beautyworld Middle East 2025, one of the world’s leading exhibitions for the beauty and wellness industries, held in Dubai.

Certified as an official venture enterprise, ONEWAYLAB has been recognized for its technological innovation and growth potential. The company aims to present its advanced aesthetic and healthcare solutions to international professionals and consumers at this year’s exhibition.

Guided by the belief that “everyone possesses their own unique beauty,” ONEWAYLAB develops cutting-edge wellness technologies that help people discover and enhance their natural beauty.

The company integrates ultrasound, radiofrequency, shockwave, and electromagnetic technologies, leading a new wave of innovation across the global beauty and wellness device market.

At Beautyworld Middle East 2025, ONEWAYLAB showcased two flagship devices —LESSENCE and WAYBALM — through live demonstrations and professional consultations.

LESSENCE is a professional multi-channel ultrasound device equipped with both 1-channel and 4-channel handpieces.

It delivers targeted ultrasonic energy for comprehensive body contouring, fascia relaxation, and skin elasticity improvement. The ergonomic design ensures clinical-grade precision and durability, making it suitable for clinics, spas, and wellness centers worldwide.

WAYBALM utilizes precision-controlled shockwave technology to induce micro-cavitation effects that enhance skin firmness, smoothness, and facial contour.

With a non-invasive and pain-free mechanism, WAYBALM provides instant results without downtime, positioning it as an advanced rhythmic pulse solution for professional skincare.

Beyond the exhibition floor, ONEWAYLAB conducted on-site consultations with aesthetic and spa professionals and held business meetings with international buyers.

Through these activities, the company delivered premium treatment experiences for clients and built trust-based partnerships that support its global expansion.

A company spokesperson stated, “By introducing our professional beauty devices, including LESSENCE and WAYBALM, we aim to strengthen our position as a global brand and expand our international network. The Middle Eastern market, with its rapidly growing wellness and aesthetic sectors, presents a strong demand for premium devices — and we believe our technology will resonate with both professionals and consumers alike.”

Currently, ONEWAYLAB operates two product lines: Professional Solutions and Home Care Solutions.

The professional line is optimized for clinics, salons, and wellness centers, ensuring stability and performance, while the home care line brings professional-level results into everyday routines.

With its K-Beauty expertise and technological excellence, ONEWAYLAB continues to pursue innovation and sustainable growth across the global wellness and aesthetic industries.



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