SEOUL -- The Asia Model Festival (AMF), which celebrated its 20th anniversary in 2025, is a symbolic event representing the modeling, fashion, and beauty industries in Asia, and it is considered a significant international exchange platform. At the heart of this event is the Asia Model Festival Organizing Committee, which has been dedicated to promoting the cultural values of Asia to the world under the sponsorship of the Ministry of Culture, Sports and Tourism. Building on this experience, the committee's president, Yang Eui-sik, has made a bold decision to establish AMF Co., Ltd., a professional, business-oriented organization, with a structured management system to enhance international exchange and global business operations.

Asia Model Festival serves as a cultural platform that brings together the modeling, fashion, and beauty industries across Asia. To ensure sustainable growth and global expansion, it has transitioned to a privately led business structure. AMF Co., Ltd. envisions raising the global profile of the Asian cultural industry by operating with professional and innovative management, competitive in the global market.

AMF has set a goal of becoming a leading global cultural content platform by building partnerships among Asian countries and expanding international exchanges. This ambitious vision aims to become the center of cultural exchange and cooperation, focusing on Asia while promoting Asia's rich cultural diversity.

Alongside the establishment of AMF Co., Ltd., the Asia Model Festival is transforming into a world-class cultural content platform while maintaining its original identity. AMF is collaborating with global brands and artists through the Asia Model Festival to create new cultural value. It aims to spread Asian culture to the world while introducing global trends to Asia, thus promoting cultural exchange.

In recent years, Asia has emerged as the center of the global cultural industry. The Hallyu wave, led by K-pop, K-beauty, and K-fashion, has spread across Asia, demonstrating the limitless potential of the cultural content industry. AMF is building a network to connect cultural industry professionals across Asia and form partnerships worldwide.

AMF aims to spread the positive influence of the Asian cultural industry and support professionals in the modeling, fashion, and beauty sectors of Asia, enabling them to compete on global platforms. Through this, AMF seeks to earn global recognition for the originality and value of Asian culture.

Moreover, AMF plans to adopt ESG (Environmental, Social, and Governance) management, emphasizing sustainability and social responsibility. The goal is to increase the positive impact of cultural content industries on local communities and the environment. These efforts will strengthen Asia's cultural status globally and set an exemplary case for the global cultural industry.

With the establishment of AMF Co., Ltd., the Asia Model Festival has reached a new milestone, and it is expected to play a pivotal role in promoting Asian culture worldwide through its growth as a global cultural content platform.

Yang Eui-sik, president of the Asia Model Festival Organizing Committee, expressed his vision: “The Asia Model Festival will be a turning point for various industries related to culture in Asia to move beyond Asia and into the world with the best system for cultural exchange between Asia.”

Lim Hoon, CEO of AMF, said, “AMF will not only spread Asian culture to the world, but also serve as a platform that brings global culture to Asia. Through the Asia Model Festival, AMF will take the lead in creating new cultures while showcasing Asia's unique and powerful influence in the global cultural content market.”