STAMFORD, CT -- Philip Morris International[1] (NYSE: PM) announced an expanded partnership with Ducati Corse for the 2026 season and beyond. This next chapter introduces a major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand globally[2]—will feature on Ducati Corse MotoGP liveries at select races throughout the seasons.

Just as Ducati pushes the limits of performance, ZYN represents PMI’s commitment to delivering innovation, offering a product that delivers exceptional quality while being thoughtfully designed. This partnership allows ZYN to connect with adult consumers in a space they’re passionate about—and to do so in a way that’s authentic, respectful, and dynamic.

Philip Morris International’s relationship with Ducati Corse began in 2003—the year Ducati arrived in MotoGP—ushering in a bold new era of ambition. Since then, the collaboration has evolved alongside both organizations’ transformations. Today, as PMI advances its efforts to make cigarettes obsolete and Ducati continues to lead high-performance motorcycle racing, the partnership enters a new chapter—defined by innovation, unforgettable experiences, and a shared belief in the power of progress to shape a better future.

“Across its racing history, Ducati has repeatedly challenged convention—developing groundbreaking concepts and reshaping modern MotoGP with innovations that have set new performance standards for the sport. This bold new chapter reinforces a spirit of relentless innovation and unforgettable experiences that has defined the partnership for decades,” said Nikolaus Ricketts, President, Oral Products at Philip Morris International. “As we deepen our partnership with Ducati Corse, we’re working to accelerate the move beyond cigarettes—and we want adult nicotine consumers, including ZYN consumers, to share in the excitement at every turn.”

“Our relationship with Philip Morris International began in parallel with our MotoGP project. PMI was—and still is—a key partner that has continuously evolved alongside our sporting and technological ambitions. This new chapter reflects a shared vision built on innovation, performance, and progress,” said Mauro Grassilli, Sporting Director at Ducati Corse. “Ducati Corse has always chosen partners with vision and a strong sense of responsibility, and we are proud to continue a collaboration that supports our commitment to excellence on the track and beyond.”

Responsible Marketing

Philip Morris International’s marketing and sales policies and practices reflect our commitment to market all our products responsibly. This means increasing adult consumers’ awareness and understanding of our smoke-free product portfolio while guarding against access by unintended audiences. MotoGP—with its overwhelmingly adult audience—is a global platform where we engage adult consumers worldwide with a message of choice and innovative alternatives to cigarettes.