CHICAGO -- NIQ, a leading consumer intelligence company, announced its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide.

Google's Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ’s proprietary MMM solution - helping make high-quality measurement more accessible to marketers everywhere.

New Meridian innovations include the enhancement of search measurement by accounting for organic search volume and improved video Reach & Frequency measurement. Together, these innovations make media impact measurement more comprehensive, helping advertisers optimize future investments to maximize real-world outcomes.

“This certification marks a major milestone in our mission to empower advertisers and media owners with best-in-class tools for measuring media impact faster, deeper, and more efficiently,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “By combining innovation in open-source marketing effectiveness measurement with NIQ’s proprietary expertise, we’re delivering transparent, scalable, and accurate MMM solutions across global markets.”

As a Meridian-certified partner, NIQ brings deep MMM expertise to the platform’s open-source framework, helping clients expand the scope of their marketing effectiveness research while complementing NIQ’s robust suite of outcome-based solutions. This ensures marketers have proven and flexible measurement options to meet their unique needs, regardless of industry, market, or strategy.