PARK CITY, UTAH -- iFIT Inc., a global leader in connected fitness and interactive content, announced the expansion of its iFIT AI Coach (beta) across 19 countries: Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. This strategic expansion brings iFIT’s intelligent, personalized fitness technology to more athletes around the globe.

AI Coach is iFIT’s most advanced digital training tool to date, leveraging proprietary technology and user data to deliver hyper-personalized fitness and wellness plans. The tool adapts dynamically to users' goals, schedules, and performance, offering real-time feedback and motivation across a wide range of fitness categories—from strength and cardio to recovery and mindfulness.

“Expanding iFIT AI Coach beyond the U.S. reflects our mission to make intelligent, interactive fitness more accessible around the globe,” said Bart Mueller, Chief International Officer. “This rollout empowers more users to take control of their health with support that’s customized, convenient, and rooted in world-class technology.”

iFIT AI Coach uses machine learning to continuously refine recommendations based on progress, preferences, and performance. The expansion is designed to meet growing global demand for digital-first, flexible fitness solutions that deliver results at home, at the gym, or on the go.

The AI Coach chat experience will be available through the iFIT mobile app. Workouts recommended by AI Coach will also appear on screen on select NordicTrack and ProForm equipment, with language support tailored to each region.