This initiative aimed to reinforce the partnership with Robomind, which began in 2023, and to advance Roborobo’s entry into Brazil’s high-potential edtech sector. Through in-depth discussions with Robomind, Roborobo refined a localized product and marketing strategy and used the exhibition to introduce its cutting-edge STEM education solutions to key stakeholders in the Brazilian education field.

A Strategic Partnership with Brazil’s Leading Edtech Experts

Robomind, Roborobo’s official partner in Brazil, was founded in 2014 by professionals specializing in robotics education. Based in southern Brazil, the company brings together more than 1,000 educators, including teachers, researchers, and professors, and is dedicated to developing customized learning programs for students from kindergarten through high school.

The company specializes in STEM-based robotics projects and instructional materials that are designed to integrate seamlessly into Brazilian school curricula. As a result, Robomind has gained strong recognition for its effectiveness in real classroom settings. According to CEO André, the company was searching for new educational tools when it discovered Roborobo’s products and recognized their strong technological and pedagogical value. This led to a formal partnership in 2023 and a joint effort to introduce Roborobo to the Brazilian market.

A Launchpad for Global Growth

To meet the diverse educational needs of the Brazilian market, Roborobo and Robomind plan to ensure the stable supply of educational kits designed for upper elementary and high school students. Their joint strategy includes building partnerships with local educational institutions, launching effective co-marketing campaigns, and establishing long-term relationships with customers to secure a strong presence in Brazil’s edtech industry.

Roborobo’s expansion into Brazil reflects a broader vision beyond regional market growth. As part of its global strategy, the company serves as an official sponsor of the World Robot Olympiad (WRO). Its participation in BETT Brazil and reinforced partnership with Robomind are seen as important steps in strengthening Roborobo’s global competitiveness and long-term growth.

Yoon Songhyun, Director of Global Sales at Roborobo, commented, “Brazil is a key hub in the South American education market, and we’re thrilled to be working with a partner like Robomind. By combining our technological expertise with their educational experience, we aim to provide innovative learning solutions for Brazilian students and foster mutual growth.”

Building on this momentum, Roborobo will continue to develop cutting-edge educational products and content, aiming to further enhance its competitiveness in the global edtech market.