NEW YORK -- The Estée Lauder Companies’ (NYSE: EL)(“ELC”) New Incubation Ventures (“NIV”) and NYKAA announced the winners for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The 2024 program builds on the success of previous years with the theme of Supercharged Futures.

This year’s program saw more than 660 applicants from over 50 cities in the categories of skin care, makeup, hair care, fragrance, and storytelling. The top twelve finalists showcased concepts ranging from clinically advanced skin care to new breakthrough innovations in hair care and innovative storytelling platforms.

Finalists presented to this year’s esteemed jury of fourteen industry leaders and opinion-makers in a live pitch session at The Leela Palace in New Delhi. The four winners were announced the same evening at the finale event with special guests including William P. Lauder, Executive Chairman, ELC; Stéphane de La Faverie, Executive Group President, ELC; and Falguni Nayar, Founder, Managing Director and Chief Executive Officer, NYKAA; along with the jury - Shana Randhava, Senior Vice President, NIV, ELC; Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited; Tarun Tahiliani, Founder and Director, Tarun Tahiliani; Anaita Shroff Adajania, Stylist, Creative Director & Founder, Style Cell; Deepica Mutyala, CEO & Founder, Live Tinted; Shruti Chandra, Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI); Gianandrea Ferrari, CEO-Europe, Middle East & India, Intercos; Jaffrey Zaman, Managing Director, Intercos India Private Limited; among others.

“The winners of BEAUTY&YOU 2024 represent a diverse blend of creative founders and breakthrough innovation,” said Shana Randhava, Senior Vice President, NIV, ELC. “Their ideas and vision truly exemplified innovation, creativity, and entrepreneurial spirit, representative of beauty’s future. For the third year in a row, we witnessed some extraordinary concepts and the winners stand out as pioneers poised to make a significant impact - each bringing a unique perspective to India’s dynamic beauty landscape. We look forward to offering mentorship and support to the winners as they expand their visions, seeking a wider audience both in India and around the world.”

“As ELC’s lead partner for BEAUTY&YOU since its inception, NYKAA is deeply committed to nurturing the next generation of talent within the beauty industry,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. “This year’s BEAUTY&YOU award winners represent the consumer-centric thinking in India, and we are proud to support these founders as they build high-quality brands for the Indian market. At NYKAA, nurturing the next generation of beauty entrepreneurs is core to our mission of making beauty accessible to all. We are proud to partner with The Estée Lauder Companies in this shared vision, as we work together to empower emerging talent and shape the future of beauty in India.”

2024 BEAUTY&YOU India Winners

GROW (In-Market Companies)

SkinInspired
Piyush Jain, Founder & CEO
Dr Prashant Agrawal, Founder & CPO
SkinInspired is a science-backed skin care company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Instagram: @skininspired.in

IMAGINE (Pre-Market Concepts)

Not Just Vanilla
Akshay Bawa, Founder and CEO
Kritika Rathi, Founder and CMO
Not Just Vanilla redefines body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Instagram: @notjustvanilla.co

Amright
Vaishnavi Maganti, Founder
Vijay Sivaraju, Co-Founder
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Instagram: @amrightindia

CREATE (Creative Storytellers)

Journey of Objects
Alia Allana, Founder & Journalist
Seamlessly blending reportage and retail, Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
Instagram: @journeyofobjects