The Oniriq fashion show, held by Forbes, a global media company, is organized by Dominique Busseau, the founder of Forbes in France, and Magda Swether, a fashion model.

Every year, it invites emerging designers from around the world to present their work to celebrities and buyers, providing opportunities for global advancement. In addition to awards for emerging designers, various events and attractions, such as special invitation exhibitions, were presented.

KELLY SHIN was the only Korean brand invited to participate on September 3. Not only did they captivate Seoul Fashion Week in Korea, but they also perfectly embodied their own mood and identity at the Oniriq fashion show.

With the theme of ‘TO THE SHORE,’ undeterred by the darkness of the deep sea, they followed the trail of nature that exudes its true colors and the ripples bathed in light. It features a visual depiction of an enterprising woman who seeks her own light and the strength that lies within her. KELLY SHIN’s unique identity, which expresses refined sophistication with a high degree of delicacy in a silhouette that can stand out anywhere, was fully blended into the 25 S/S collection.

The 25 S/S collection, which was presented for the first time on the global stage, drew an explosive response beyond expectations. KELLY SHIN Chief Designer and CEO of Dint, SooJin Shin, said, “We are honored to be able to promote KELLY SHIN and Dint in Paris through various opportunities.” She added, “We will strive to introduce K-fashion to the world by presenting our unique designs and creating a locally optimized marketing strategy and a convenient shopping environment for overseas customers.”

Dominique Busseau, CEO of Forbes, said, “It was an honor to collaborate with K-fashion leader KELLY SHIN,” praising KELLY SHIN’s elegant and unique brand identity. He added, “We look forward to working with you again next year.”

KELLY SHIN’s collection, which garnered intense interest, will hold an exclusive pop-up store to promote K-fashion in the Marais district of Paris from the 26th to the 29th. The event is fully prepared to coincide with Paris Fashion Week, one of the world’s four largest fashion shows, attracting the attention of buyers from around the globe.

Global influencers, celebrities, and fashion enthusiasts will be invited to experience various attractions and limited-edition goods available only at the pop-up store. Starting with the establishment of a subsidiary in Singapore last year, the company has expanded into Southeast Asia and is actively promoting its entry into the European market, accelerating its full-scale globalization.