DALLAS-- February 01, 2023 -- Hyosung America today announced “Hyosung Innovue,” a new brand identity. The change is the culmination of a year-long effort to reframe the company’s story of value as a human experience maker.

“Our company has a long history of harnessing its unique combination of a manufacturer’s soul with an innovator’s mindset to build a platform of ATM and cash-management solutions,” said Sanghwan Kweon, CEO of Hyosung America. “We are opening the aperture to extend our value creation deeper into financial services and retail while we bring our platform of integrated solutions to new verticals including hospitality and travel.”

“It’s all about improving life’s day-to-day interactions for everyone,” said Brad Nolan, CMO of Hyosung America. “We elevate experience by bridging the physical and virtual worlds. This shift is reigniting the passion of our employees, putting our company direction on a brand-new trajectory.”

Since entering the North American market in 1998, Hyosung America has grown from the largest provider of ATMs in the United States, to offering best-in-class, innovative and transformative technology solutions across the cash management and payments spectrum.

Innovue - a statement rooted in both innovation and vision - reinforces the company’s commitment to making great human experiences. In support of this commitment, Hyosung America will be unveiling several new game-changing products and solutions at the ATMIA conference next month in New Orleans.