PUMA’s own carbon emissions and those from purchased energy dropped by 88% in 2021 compared to the company’s 2017 base year. But PUMA also managed to reduce emissions in the supply chain, the most carbon-intensive part of its business. Even though PUMA recorded strong growth of 65% between 2017 and 2021, the company cut CO2 emissions from its supply chain by 12 %. If adjusted for the sales growth, greenhouse gas emissions from PUMA’s supply chain fell by 46%.

PUMA focused on purchasing 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, moving the company’s car fleet to electric engines, using more sustainable materials and efficiency improvements at a factory level to achieve this reduction.

“For the first time, we published the numbers for our entire value chain, and we have made some real progress towards achieving our climate ambitions over the last years. Our own emissions and those from purchased energy were reduced by more than what is needed to do our part to keep climate change below 1.5 degrees,” said Stefan Seidel, Senior Head of Corporate Sustainability. “We will not stop here and continue to make improvements to live up to our Forever Better sustainability strategy.”

Using less carbon intensive raw materials is an important pillar of PUMA’s sustainability strategy. In 2021, PUMA expanded the use of recycled polyester to 55% in its Apparel products, as part of its strategy to use 75% recycled polyester in its Apparel and Accessories by 2025. Overall, PUMA wants to make nine out of ten products from more sustainable materials by 2025. In 2021 this was already the case for six out of ten products.

As a founding member of the Fashion Industry Charter for Climate Action, facilitated by UN Climate, PUMA recognises the fashion industry’s important role in decarbonization and is also working with other brands, governments and NGOs to reduce CO2 emissions throughout the supply chain.