Strategies adopted by some of the leading non-alcoholic beer producers are studied at length to gauge their impact on overall sales

DUBAI-- July 07, 2021 -- As per a study by Fact.MR, East Asia will continue offering lucrative opportunities for non-alcoholic beer sales. Global non-alcoholic beer sales are projected to grow at 7% CAGR to help the market value surpass US$ 28 Bn by 2027.

Sales via supermarkets will continue rising in response to the increasing consumption of natural beverages. Focus on health and wellness in China, Japan, South Korea, and other countries will continue encouraging stores to allot substantial shelf space non-alcoholic beer.

Sales of Non-alcoholic Beer via Supermarkets to Remain High

Supermarkets are expected to remain the preferred retail format in Japan. Despite the challenges posed by unprecedented COVID-19 outbreak, the Japan Chain Store Association reported steady sales growth across supermarkets in 2020.

With the trend forecast to continue, Japan will present attractive opportunities for expanding businesses to non-alcoholic beer manufacturers.

Several leading companies operating in the alcoholic beverage industry are shifting their focus from producing alcoholic beverages to low and non-alcoholic beverages, to increase their revenue share owing to zero tax policies for non-alcoholic beverages.

For instance, Kirin Holdings has recently launched a non-alcoholic beer in China as it aims to improve availability of across new markets. Kirin Green’s Free was first launched in Japan in 2020 as parts of a spate of innovations undertaken by the organization, aimed at wooing health-conscious consumers.

“Emerging players in the market are focusing on the new product developments and launches to address the increasing demand for non-alcoholic beer. Their focus on expanding their footprint will bring them toward booming markets in China, Japan, and South Korea,” said a lead analyst at Fact.MR.

Focus on Health and Wellness Driving Sales in China

The demand for less strong beer is expected to soar in China, especially as health-conscious millennial seek lower caloric alternatives to popular beer choices. The demand for healthier drinks is notably increasing among younger demographic. As per Fact MR, the trend will continue encouraging a slew of launches in the country.

In order to capitalize on prevailing trends, some of the leading players already have various strategies in place. For instance, a world-leading brewer Anheuser-Busch InBev celebrated the 12th year of its smart drinking campaign in China in 2019. It also staged an awareness gala in Shanghai in celebration of the anniversary.

With an increasing number of brands seeking to empower consumers with healthier life choices, non-alcoholic beer sales are poised to surge in the coming years.

The Fact.MR study also profiles leading players in the non-alcoholic beer market are:
· Heineken N.V.
· Anheuser-Busch InBev SA
· Erdinger Weibbrau
· Big Drop Brewing Co.
· Moscow Brewing Company
· Bernard Brewery
· Suntory Beer
· Carlsberg A/S
· Krombacher Brauerei
· Royal Swinkels Family Brewers

Key Questions Answered by the Report

· The report offers insight into non-alcoholic beer demand outlook for 2021-2031
· The market study also highlights projected non-alcoholic beer sales growth between 2021 and 2031
· Non-alcoholic beer market survey identifies key growth drivers, restraints, and other forces impacting prevailing trends and evaluation of current market size and forecast and technological advancements within the industry
· Non-alcoholic beer market share analysis, covering key companies within the industry and coverage of strategies such as mergers & acquisitions, joint ventures, collaborations or partnerships, and others