BERLIN, GERMANY --August 31, 2016 -- Samsung Electronics Co. announces plans to enhance the premium television viewing experience by expanding its new and existing European Ultra High Definition (UHD) and High Dynamic Range (HDR) content partnerships. Consumers can now enjoy all-new programming from their favorite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs. The entire series supports HDR technology designed to highlight contrast in dark areas and create distinguishing color differences in brighter areas.

“We are thrilled to work with amazing content partners, who share our mission of providing consumers with the best entertainment available,” said WonJin LEE, Executive Vice President of Visual Display Business at Samsung Electronics. “With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality.”

Samsung has partnered with global content leaders such as Amazon and Netflix and Samsung has also expanded the partnership with them to provide more HDR content to subscribers across the Europe market. Amazon was the first to launch HDR with Samsung TVs and titles available today include award-winning and popular Amazon Original Series like Transparent, The Man in the High Castle and Mozart in the Jungle. Launched early this year, Netflix are now offering sought-after series and titles such as Marco Polo, Adam Sandler’s The Do-Over and The Ridiculous Six. European consumers can enjoy these much desired HDR titles with the Amazon Video app and Netflix apps on Samsung’s Quantum dot SUHD TV, which are slated to provide over 300 hours of HDR programming combined by the end of the year.

Several popular European content providers will also debut HDR programming, as well as newly-dedicated UHD channels and content. Arte and Sky will launch new UHD services for the European market this year and Insight TV and RTVE will each launch new HDR and UHD services. Samsung’s current partners, CHILI, Infinity and Videoload, will expand their UHD services to include HDR by early next year.

Samsung is also leading the proliferation of HDR technology through the launch of its Quantum dot SUHD TV, which expresses UHD and HDR content to its highest quality. The technology has been instrumental in the vast improvements in brightness, color and contrast across the television industry.