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Authentic or Fake, Verified in Seconds: InsightviewTech Takes the Fight Against Superfakes to VivaTech 2026

Bunjang¡®s Deep-Tech Subsidiary Draws Strong Interest at Europe¡¯s Largest Technology Event
´º½ºÀÏÀÚ: 2026-06-20

PARIS, FRANCE -- InsightviewTech, the deep-tech subsidiary of Bunjang, South Korea's leading tech-driven recommerce platform, is exhibiting at VivaTech 2026 in Paris (June 17-20), marking the company’s first major tech exhibition on the European stage. At the event, InsightviewTech has unveiled its AI-powered scientific authentication solution that takes laboratory-grade verification into the field through a portable device, designed to fight the growing threat of superfakes.

Since the show opened, the booth has drawn a steady stream of visitors, with strong on-site interest from across the industry. Attendees—including representatives from major luxury brands and startup investors—have gathered to see the device verify authenticity live, in seconds, and to discuss how the technology could be applied to their own categories.

The technology is as simple as it is powerful. A portable device scans material properties through optical sensing, delivering results in seconds with no damage or sample preparation required. Powered by a proprietary algorithm trained on 31 brands and more than 25,000 datasets, the system delivers 99.99% accuracy in internal blind-test evaluations.

The technology has already been proven in the field. In fine jewelry cases, it detected subtle differences in gold composition and identified stones as lab-grown rather than natural, confirming superfakes invisible to the naked eye. In luxury bag disputes, it revealed distinct differences in material composition and spectral patterns that visual inspection could not resolve.

While currently specialized in luxury goods, the technology is applicable across a wide range of use cases including quality verification, material identification, and on-site inspection.

“Verification must move from opinion to evidence. We are bringing that science from the lab directly into the market, to build a recommerce environment consumers can truly trust,” said Jina Kim, CEO of InsightviewTech.

Originally developed for pharmaceutical research, InsightviewTech‘s core technology has evolved from a strategic collaboration with Bunjang into a premier deep-tech solution for the recommerce industry. Today, the company’s counterfeit detection advancements are recognized both commercially and academically. Having recently received the Korean Intellectual Property Office Commissioner's Award and distinction as the sole Korean presenter at Pittcon 2026, InsightviewTech continues to solidify its scientific foundation—most recently marked by the acceptance of its core technology research into a prestigious, SCI-indexed international academic journal.

InsightviewTech is exhibiting at Hall 3A, Booth 26, Paris Expo Porte de Versailles, through June 20, 2026.



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