SAN ANTONIO -- NielsenIQ (NYSE: NIQ) unveiled six new AI-powered capabilities at C360, the company's flagship client and industry event, marking a major milestone in the execution of NIQ’s AI strategy. The new capabilities help brands, retailers, and other organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and the emerging world of agentic commerce.

NIQ’s AI value creation strategy is built on two foundational principles:

· Delivering The Full View™: Combining the industry’s broadest and deepest datasets, advanced AI models, and rich content to help organizations unlock actionable insights and drive AI innovation at scale.
· Enabling AI-Powered Capabilities: Delivering trusted intelligence and proprietary IP through NIQ’s advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.

Together, these principles reinforce NIQ’s position as the trusted intelligence infrastructure powering the future of commerce.

“Clients are looking for access to trusted, granular intelligence in whatever way works best for them,” said Troy Treangen, Chief Product Officer at NIQ. “Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ’s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made.”

Accelerating AI Innovation to Serve Clients

The following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ’s trusted data and intelligence:

· NIQ Connected Content: Helping clients manage, activate, and optimize product, availability, and preference intelligence across commerce ecosystems.
· NIQ Optiq: Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.
· NIQ Optiq Mobile: Extending trusted intelligence directly into mobile decision-making environments.
· NIQ Optiq Bridge: Connecting trusted NIQ intelligence directly into market-leading applications, AI-powered workflows, and enterprise environments.
· NIQ Cadence: A GenAI-native Marketing Effectiveness operating system that helps marketers continuously measure, optimize, and activate performance.
· ConnectAI Suite: The foundation powering a suite of AI data engineering and integration services that help organizations access trusted NIQ intelligence within enterprise workflows and AI-enabled business processes.

Enabling the Future of Agentic Commerce

While these new capabilities address how clients unlock value from AI today, NIQ’s Commerce Intelligence pillar focuses on helping clients prepare for a future where AI increasingly influences product discovery, recommendations, purchasing decisions, and measurement.

This innovation is being advanced through our AI Commerce Lab, NIQ’s public innovation venue focused on developing the intelligence, measurement, standards, and ecosystem capabilities required for the future of agentic commerce.

“Across our client conversations, we consistently hear the same challenge: organizations are investing heavily in AI but often struggle to operationalize it at scale,” said Liz Buchanan, President of North America at NIQ. “The innovations announced at C360 are designed to help close that gap by providing trusted intelligence, practical AI solutions, and the capabilities organizations need to turn AI ambition into measurable business outcomes.”