GRASSE, FRANCE -- LMR Naturals by IFF — a global leader in natural ingredients for perfumery, cosmetics and flavors — will debut its latest innovations at the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26-27 in Grasse. During the industry event, IFF will unveil new additions to its LMR Hearts collection, highlighting its naturals expertise and pioneering science.

“Responsible innovation has always been central to LMR,” said Bertrand de Préville, general manager of LMR. “Our strength lies in our ability to master the full range of natural technologies to support perfumers’ creativity. We’re connecting nature, science and creation to drive sustainable growth and deliver added value to our customers at global scale.”

LMR Naturals’ new LMR Hearts, each developed through long‑term sourcing partnerships, sustainable agricultural practices and precision molecular distillation and fractionation at LMR’s Grasse site include:

· Lavandin Heart France, with a strong coumarin profile for a more gourmand note
· Armoise Heart Morocco, which is richer in thujones for a fresher, more diffusive impact
· Ylang Heart Madagascar, offering a unique “extra grade”, creamy and solar olfactive profile
· Geranium Heart Egypt, featuring a fruity-lychee profile without conventional minty aspects

“These new Hearts illustrate how science and sourcing expertise can elevate natural ingredients,” said Bernard Blerot, VP R&D Naturals at IFF. “They provide greater purity and focus while maintaining the integrity of the natural material and demonstrate our team’s scientific stewardship.”

The four LMR Hearts launched at SIMPPAR follow several natural ingredient innovations introduced earlier this year, including:

· Tonka Bean CO₂ Absolute, produced using renewable supercritical CO₂ extraction at LMR’s Aumont‑Aubrac facility in France
· Osmanthus Absolute Fruity China, a fruit‑forward interpretation developed as a captive natural for IFF perfumers
· Pulpextract™ Passion Fruit and Raspberry, two new fruit ingredients offering vivid, juicy profiles exclusively for IFF perfumers

Each new natural ingredient responds to sustained consumer interest in fruity and gourmand fragrance notes, which IFF insights show make up a significant and enduring share of women’s fragrances. LMR strives to continuously expand the perfumer’s palette with naturals that combine innovation, sustainability and olfactive expression.

These launches support IFF’s 25‑year investment in LMR and sustainable, natural materials, embedding pioneering science — from seed and cultivation to harvesting and extraction — in perfumers' creativity at scale. In late May, IFF will further strengthen this integrated ecosystem with the inauguration of the Domaine des Naturals LMR in Grasse, a dedicated experimental field for raw materials that underscores its long‑term commitment to the future of naturals and innovation.

LMR Naturals’ integrated natural ingredients platform combines long‑term sourcing partnerships, agronomy‑led sustainability programs and internally operated extraction technologies — including molecular distillation, fractionation, CO₂ extraction and more. By operating these technologies on its own sites, LMR Naturals and its internal team of experts can focus on the most desirable olfactive molecules as selected by perfumers. With this approach, LMR Naturals delivers traceable, sustainable and performance‑driven natural ingredients for fine fragrance and other applications.